In today’s Internet environment, shoppers, by self-admission, want tailored information and communication when they are making purchasing decisions. Personalization is…
If you’re looking to increase your conversion rate, it’s important that you never underestimate the power of design. In 2016,…
It may seem to be an added benefit, or the last thing on your mind, but its customer service that…
The countdown to the 2014 holiday season has begun, and experts are projecting that this year could be the best…
The average rate of cart abandonment is 68.06%, according to a Baymard Institute report from Sept 2014. Of course, these…
One common misconception among online retailers is that it is best to cast a wide net when it comes to…
Do you maintain a blog as part of the marketing strategy for your eCommerce site? If not, you are potentially…
“Know Thyself” – Ancient Greek aphorism What was first held true by the ancient Greeks is no less relevant in…