When running an eCommerce site, accuracy of the availability of products is crucial, but showing discontinued products without redirecting customers can create a bad user experience. Customers landing on discontinued product pages are more likely to become frustrated and bounce from the site. Additionally, creating individual redirects for products that regularly become discontinued, or are highly seasonal such as apparel items, can be a time consuming task for an eCommerce department. SearchFit allows website managers to simply identify replacement or follow-up products to automatically redirect customers to.
SearchFit’s Follow-Up Products feature allows eCommerce managers can enter a SKU or browse through the site’s product offering to set the follow-up product. Once the follow-up product is set, a redirect is created and customers will be automatically redirected from the old product to the new, follow-up product.
The follow-up product features save time, retain visitors and maintains SEO. Ecommerce managers save time by eliminating the need to create 301 redirects for each discontinued product. Customers are offered current available products and by doing so, increasing the opportunity to convert a sale. Since SearchFit is creating a proper 301 redirect for the outdated product, any page rank for the product is correctly maintained.
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